Who We Are

Red Witch Analog Ltd is a company based in New Zealand, which makes analog guitar effect pedals. 

We strive to blend art and technology into our pedals.

We aim to create devices that inspire the player - sonically and visually.

We are dedicated to creating unique new pedals - not clones.


Ben Fulton, Founder and Creator, was inspired to produce these pedals from a long lasting love

affair with analog guitar equipment and from the knowledge that there were people who been unable to get

the 'sound" they were searching for.


He has been an active member of the New Zealand music scene for over 20 years. In that time

Ben has performed with outstanding local bands, toured Australia and NewZealand and played on multiple award

winning albums.


In 2003 Ben started Red Witch Analog Ltd. Driven by a vision and a perceived niche in the boutique

guitar effects pedal market to produce unique, high quality devices that draw upon the sound and

style of the "classic" units used in the 1960's and 1970's but also to give guitar players additional, innovative

features and sounds unavailable in any other guitar effect products.


The Red Witch range quickly became available in some of the most influential music stores in the USA and

started being used by the very elite of the music industry, including some of the biggest names, like

Andy Summers from The Police.


The range has grown from four to eighteen pedals with others currently in development.



About Ben Fulton.


Ben Fulton has never killed a man.


Not even once.


Not even just a little bit, down some dark back alley, in the middle of the night, when no one else was around and all evidence of the crime was suitably bleached and limed away.

Not even ever.




Ben Fulton has designed a range of effects pedals that a whole lot of extremely good musicians use and love on a daily basis - in the arenas, studios and bedrooms of the world.

This would have been a difficult feat if he had killed someone because he inevitably would have let it slip"Oh yes, the other day, you know, the day after I killed that guy...."


And the game would have been up.


Very hard to design world-class effects pedals in prison.

Very hard indeed.


People like Andy Summers and Reeves Gabrels are pleased that Ben ended up designing marvelous guitar pedals instead of going to prison.


Though we're sure some of the guys in prison are sad that it worked out like this.

He's got quite pretty hair.


Ben Fulton's Mum is relieved that he hasn't killed anyone and quietly proud that he has designed these rather lovely effects pedals.


We are too.